How does it handle claims compliance?

You set the rules on what language is allowed, and descriptions stay within them. It describes what a product is formulated to do without making medical or guaranteed-result claims. Final review still rests with you.

Can it write copy for every shade?

Yes. It generates variant-level descriptions, so each shade, finish, and size gets its own copy rather than sharing one generic paragraph.

Does it explain ingredients clearly?

It translates ingredient data into plain language, leading with the key actives and what they are known for, so shoppers understand the formula without reading the full INCI list.

Will it help with search traffic?

It writes in the concern- and attribute-led terms beauty shoppers actually search, like "for sensitive skin" or "fragrance-free," and generates SEO titles and meta descriptions for each product.

Beauty & Cosmetics

Ingredient and benefit copy that stays on the right side of the rules

Describe what each product contains and what it does for skin or hair — across every shade and size — without straying into claims you cannot make.

What it does

Descriptions buyers trust and regulators can live with

Beauty shoppers read ingredient lists and benefit claims closely. This writes both with care, for every product.

Ingredients, made readable

What is in it and why

Turn an INCI list into plain copy that explains the key actives — hyaluronic acid, niacinamide, shea — without burying the highlights.

Benefit-led, claims-aware

Persuasive, not overreaching

Describe what a product is formulated to do in language that sells, while steering clear of medical or absolute claims you cannot back up.

Every shade and size

Variants that read individually

Write distinct copy for each shade, finish, and size so a forty-shade foundation range does not read like one pasted paragraph.

Found by skin concern

How people search for beauty

Work in the terms shoppers type — "for oily skin," "fragrance-free," "vegan," "color-safe" — so the right buyers find each product.

Built for beauty

Made for ingredients, variants, and careful claims

The detail and restraint that cosmetics listings call for.

Set claim guardrails

Define the language and claims you will and will not use, and have every description respect them.

Highlights hero ingredients

Pulls the actives that matter from your ingredient data and leads with them, consistently.

Localized for each market

Generate the same product in 50+ languages, with terminology that reads native to each region.

Syncs back to your store

Write finished descriptions straight to connected Shopify and WooCommerce products and variants.

Compatibility