Copy is adapted to each market’s phrasing and shopping habits — not word-for-word translated — so it reads like it was written there, because effectively it was.

Generate the same product in dozens of languages at once. Add a new market by adding a language, not by hiring a translator for each one.

Keywords are chosen for how buyers search in that language, so your German or Spanish pages can rank on local Google — not just exist there.

Set your tone once and it carries into every language, so a French shopper and an English shopper get the same brand feel.